K2 Invisible Ski Satire

One of my favorite projects at K2 was a brief series of promotional videos for a fictional product that claimed to be impossibly better than anything else on the market. ¬†They weren’t just skis – they were invisible skis made of ‘compressed air’.

Playing with marketing, this piece was a creative satire on the state of the Ski industry at the time, where competitors focused solely on a ski’s weight rather than its performance or durability.

Roles

Conceptualizing, Directing, Producing, Cinematography, Editing, Motion Graphics

Date

April 23, 2016

Category

Video Projects