One of my favorite projects at K2 was a brief series of promotional videos for a fictional product that claimed to be impossibly better than anything else on the market. They weren’t just skis – they were invisible skis made of ‘compressed air’.
Playing with marketing, this piece was a creative satire on the state of the Ski industry at the time, where competitors focused solely on a ski’s weight rather than its performance or durability.
Conceptualizing, Directing, Producing, Cinematography, Editing, Motion Graphics
April 23, 2016