K2 Skis launched a new ski boot several years ago, and I was given the opportunity to craft a video launch for the boot to captivate potential consumers and penetrate the highly saturated boot market.
This three part series was released in sequential order, tailored to generate hype through widespread social media sharing. Youthfully themed and capturing the K2 Skis Brand Image throughout, this series successfully blended humor with product information in a way that appealed to the youth demographic online today.
Conceptualizing, Directing, Cinematography, Editing, Sound Design, Motion Graphics, Project Management
May 23, 2013